WEB WATCH®
WEB WATCH®
MARKETERS FACE CHALLENGES WITH GOOGLE’S PHASING OUT OF THIRD-PARTY COOKIES.
One of the biggest challenges that marketers are facing is the recent phase-out of third-party cookies by Google. According to recent studies on marketing trends, marketers believe that:
- 41% – said they will struggle with the inability to track the right data.
- 44% – said they will need to increase their spending by 5% to 25% to achieve the same goals as 2021.
- 23% – said they plan to invest in email marketing software due to Google’s new policy.
Fortunately, N2 Plus has the solution! Our Drive 1 Web Watch Guardian program can:
- Turn anonymous visitors into prospects.
- Filter out bot traffic.
- Provide fully identified, first-party consumer data.
- Be GDPR compliant.
95% of all website visitors
do not fill out a web form!
INCREASE ORGANIC LEADS, LOWER ADVERTISING COST
Currently for every 100 visitors to your website, only 5 will fill out a form. This requires you to send the other 95 visitors an ad in the hopes of connecting. By fully identifying 22 of the anonymous visitors, Web Watch® will increase the number of verified leads to 27, more than 4 times the number of qualified leads for your BDC. This also reduces the number of ads sent by 66%, saving you advertising dollars.
Per 100 Visitors
INCREASE ORGANIC LEADS, LOWER ADVERTISING COST
Currently for every 100 visitors to your website, only 5 will fill out a form. This requires you to send the other 95 visitors an ad in the hopes of connecting. By fully identifying 22 of the anonymous visitors, Web Watch will increase the number of verified leads to 27, more than 4 times the number of qualified leads for your BDC. This also reduces the number of ads sent by 66%, saving you advertising dollars.
Per 100 Visitors