Geo-framing technology provides car dealerships with a more effective way to target potential customers and reduce their paid lead marketing costs. By creating virtual boundaries around specific geographical areas, dealerships can engage with potential customers at the right place and time, increasing the likelihood of conversions. Unlike traditional geofencing, geo-framing captures data from mobile apps running in the background to identify and engage with potential customers,without compliance issues. GEOCONNECT captures prospects’ data and sends it directly to a dealership’s BDC within seconds of someone entering a competitor’s lot, surpassing traditional geofencing.